One of our biggest elements nowadays is merging our software (vimessa ESSO) with drone photography. This can either be drone photo’s or videos, the difference is when integrated with what we offer it actually produces incredibly clear and concise explainer videos. We recently just completed a campaign for another client based in Hereford, UK and wanted to outline the steps we took.
Step 1 – Client Drone Photography
So the first step was to actually get a video or photography that we could use in our software. Of course this is time consuming (but fun at the same time!) We used a third party company for this and as the client was a garden reclamation yard it got some incredible shots that look as if a helicopter had come in and helped us get these photos and videos. This was an awesome start but there was still alot to do.
Step 2 – The ESSO Software
Our software makes it easy to produce animation videos whilst at the same time integrating normal photography and videos. It’s hard to explain without an example and we are not ready to produce on the mass market yet but if you have any questions about how it works or would like to see an example please feel free to get in touch. This process took about 10 hours but produced a result we could go to the client with.
Step 3 – Review and Recommendations
The next stage is to get any recommendations and review the initial product by the client. This is an important step in the overall process as we want to create something that is perfect for the client and not just “good.” Although this is a lot of back and fourth, as a result we produce something that lasts not just for this calendar year but well into the future, as well as producing a video that can be used as marketing material for years to come. That’s invaluable to the client and the main goal with this is to get these results.
Step 4 – Sign off and distrbution
This is a key as if you have a video that no one ever sees, how do you know if it is any good? The answer of course is that you don’t. Think about this, a video that took years to create and thousands of pounds, but then is just placed on a company website where no one except already warm prospects look at it. To me that is a waste. So when a project is complete we look to distribute the v in a press release, run live ads for a while and generally just get the word out about the project and the ESSO video masterpiece.
Usually the client is extremely happy with the service and recommends to other companies in the area. This is what we are looking for. We don’t want to market ESSO, we want to keep things nice and integrated in our tight neat community. Thanks for reading.